About Welldana A/S

About Welldana A/S
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Partner for the wellness industry in Northern Europe
Welldana A/S - Supports partners throughout value creation

Welldana is one of Scandinavia's largest wholesalers in pool, spa and sauna and has evolved from being a traditional wholesaler who supplied goods to the market, to a modern business partner providing multi-level business support.

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Bo Pedersen
Manager & Partner
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Welldana A/S

WELLDANA SUPPORTING PARTNERS IN WORLDWIDE CREATION

Welldana is one of Scandinavia's largest wholesalers in pool, spa and sauna and has evolved from being a traditional wholesaler who supplied goods to the market, to a modern business partner providing multi-level business support. Today, for customers who want it, we can solve logistics tasks, help with shop layout and support with marketing. We provide training for our clients in a fully-fledged training center, with the option of individual webinars through online cameras covering the training center. That way, our customers can get support for most of the features that support a market-leading range.

Mission & Objectives

OUR MISSION IS TO SUPPORT OUR PARTNERS IN THE ENTIRE VALUE CREATION

Welldana has a constant goal of being the most effective partner in the industry. Quality and speed are the most important success criteria for our part of the value chain, which we will constantly streamline with our partners. It must be the easiest place to find relevant information and the fastest place to order goods. Our delivery time is the fastest in the industry.

Brands & product range

IT IS ESSENTIAL THAT WE CAN OFFER THE MARKET'S STRONGEST RANGE

Welldana offers a deep range of equipment for swimming pools, spa, sauna and chemistry. The biggest brands. That is why we have a strong European collaboration, which helps us to have access to the best and largest producers in the industry. Our range is composed so that it covers the market broadly, always focusing on advanced products that we stress test before taking it into range. We emphasize that manufacturers focus on technological development and that they have the highest quality standards. Quality and reliability mean everything!

Product range The range is both wide and deep. Welldana thus offers a deep range of equipment for swimming pools, spa, sauna and chemistry for water treatment.

This combined with the range of products for small pools of 10 m 3 to several hundred cubic meters, from small spa to the bathroom or garden to large 8-person spa for hotels, from a sauna for two people to large public saunas for both 10 and 20 people. Only the chemistry is limited to one market. The private.

Dealers

BY LARGE MAJOR SALE IS TO DENMARK, NORWAY AND SWEDEN

By far the largest part of sales is to Denmark, Norway and Sweden. Other export markets are characterized by being special products, or complete solutions for selected product groups. Depending on the individual market, our customers are, roughly speaking, divided into two segments: 1 Public market resellers, such as swimming pools, wellness centers, hotels and campsites. Common to these is that they are all subject to a public standard (DS477), which describes some standards for the equipment, installation and their function. The area is relatively tightly regulated, and dealers for this part of the market are usually focused exclusively on this market. 2 Retailers for the private market, which in the word meaning are private facilities, but also the whole cottage market, which is not regulated under DS477. The dealers for this market are most often installers, where some have associated sales exhibition to a greater or lesser extent. Few of these have a web shop as a supplementary platform.

Management

Humans are our most important resource. Our internal structure is flat and resolute. The management philosophy is that we know where we want to go and when we will reach new goals. How we get there is up to the individual's desire and well-being. We are a smaller company with highly visible management, which is why sparring is always available.

Kim Madsen
Manager & partner
Welldana Innocare
Bo Pedersen
Manager & partner
Welldana A/S
A passionate and experienced team focused on helping you and your customers!
+45 7527 2333
Partners
Welldana A/S - A strong cooperation
Suppliers

The best brands… and some more

We are one of the largest wholesalers in the Nordic region and are thus also the most well-known partner of most well-known manufacturers. It commits. It is important for us to increase the value of good brands. That's why we offer training to our dealers in all products, so that the end customer is sure to buy the right product - neither more nor less. After the purchase we are ready with both spare parts and service. Should the accident be out, we provide prompt service so that the pool, spa or sauna quickly works again.

We also support manufacturers with Nordic manuals, videos showing how the product is used and good tips for the product. All because we want it to be effective to be a retailer of our range and to be easy to be an end customer.

A modern business partner providing multi-level support

We supply the best and best known brands for pool, spa, sauna and chemistry. We have the goods in stock for day-to-day delivery and we offer to deliver directly to our dealers' customers. It saves time and money! We have our own service workshop and service team who will move out if needed. They are also ready with answers to technical challenges or online support. We provide marketing support to selected retailers. We can supply:

  • Shop-in-shop store designs
  • Custom dealer catalogs
  • Digital marketing packs
  • Webshop's in dealer design

We make various calculation programs available to our dealers. This makes it quicker to calculate what to use for a project, and it ensures that the end customer gets an optimized system and, for example, gets cleaner water while reducing power consumption. We provide training for our dealers. Whether at the Esbjerg headquarters, like Webinar via live cams or locally at our dealers

Dealers

+ 350 professional dealers. Primarily in the Nordic countries, but overall in 26 countries

We have an effective collaboration with the pros. Some of them are aimed at large public projects and others for the private market. We see it as our primary mission to be a dynamic business partner that helps make the dealer's business efficient. We think it is important that the professionalism of the project lies with our dealer and that we need to know everything about the products. Together we are strong because we work effectively together. It is the end customer's guarantee of good value for money, and a guarantee of getting a good project.

4000 m2 warehouse
Direct shipping
Day-to-day delivery
Int. Shipping
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Warehousing & logistics
Welldana A/S - 6 warehouses throughout Scandinavia

Our goal is for our logistics solution to offer 98% security of delivery, measured on the items we normally carry in stock. We deliver both to our customers' warehouse, but also to end-user address if desired. We have stores in Denmark, Sweden and Norway. Order received before 1 p.m. 14, usually delivered the same day. This requires large stocks, which we see as an important service for our partners..

Service and Support
Welldana A/S - Complete after sales service

After sales support

We are there for our dealers Both before, during and after the purchase. Because it is important for the end user that the product works all the time. We are ready on the phones with advice on our range, and advice on which products are best suited for specific projects. If help is needed after the purchase, we service all our products at our service workshop or, if it is most appropriate, our service team runs the product

Technical support

We offer our dealers support both before and after the purchase. Cooperated a strong and close. We only sell our range through the dealers, who handle all contact with the end user. We are always behind our dealers, with help and support. Our goal is for the retailer to receive support at all hours of the day via www.welldana.com , which is constantly being expanded with relevant information, knowledge and calculation programs.

Service workshop

Welldana can service products in-house and act quickly in the event of acute problems.

Training area

With our new training center you can follow via live camera while we test pump sizing, chemistry control and general flow.

Logistics

Our goal is for our logistics solution to offer 98% security of delivery, measured on the items we normally carry in stock. We deliver both to our customers' warehouse, but also to end-user address if desired. We have stores in Denmark, Sweden and Norway. Order received before 1 p.m. 14, usually delivered the same day. This requires large stocks, which we see as an important service for our partners.

Calculators

We offer professional subject calculators for eg

  • Pump calculator
  • Filter calculator
  • Resistance calculator
  • Tube size calculator
  • Power saving calculator

On-location support

When building a pool project, welldana can offer up to 60 days of full recording of the project's development for use as a reference material.

Product warranty

Many of our products are covered by a 2 year product warranty and we act resolutely on all claims

Welldana marketing support

We offer marketing help. From a complete image / video database recorded in-house in a professional photo studio, to a complete webshop in the customer's design and enriched with Welldana data, updated daily.
  • Shop-in-shop
  • Custom catalogs
  • Dealer Webshops
  • Sales campaigns
Our customers can order their own catalogs, with their unique assortment, and they can also get help with interior store design, where part of the interior design can be a Welldana Shop - In - Shop. A well-planned planogram always forms the basis of the store solution.

Shop-in-shop

Welldana offers shop-in-shop shop interior design solutions.

Data feed

Welldana offers technical delivery of all product data for import into economy system or online webshop

Campaigns

Welldana offers promotional material and marketing support several times a year during active promotions to all our dealers.

Catalogs

Welldana offers to generate dealer custom PDF catalogs for digital view or printing. Choose your product assortment, front and back cover design.

Photo and video

Welldana has a professional photo and video studio which is used to enrich our products on a daily basis. The photo studio is also advisable to our dealers by prior arrangement contact Bo Pedersen at bp@welldana.com

Construction timelapse

When building a pool project, welldana can offer up to 60 days of full recording of the project's development for use as a reference material.

Welldana's History
Welldana A/S - From anno 1976 to 2020
  • 2018 - Photostudio established
    Increasing demand for quality image and video of products, as well as more digital content, led us to establish a photo studio in 2019.
  • 2018 - Dealer webshop
    The first dealer webshop was delivered. Data feed updates the dealers's web shop daily with relevant information. The webshop is provided by an external partner in the dealers's design
  • 2017 - Opening of Training area
    Opening our Pump and Chemistry Controllers Training Center. You can follow through live camera as we test the pump lap time and the automatic ph adjustment.
  • 2017 - Assortment grows to 3600 products
    The product range is growing and we have once again increased our quality focused range with major additions from, among others, Maytronics and Hayward
  • 2015 - Marketing support
    The company extends with marketing support to the retailer and provides individual retailer catalogs and shop interior design solutions (Shop-In-Shop). From 2019, it will be supplemented with e-marketing packages for selected customers.
  • 2015 - Welldana supplies 350 dealers
    Several dealers throughout the Scandinavian region become part of our pool, spa and sauna network every year..
  • 2014 - Warehouses in Scandinavia
    Main warehouse in Denmark, Esbjerg at 4000m2. Now smaller stores are established in Sweden and one in Norway
  • 2014 - Welldana Innocare is established
    In 2014, we established a brand new and independent business area for technology aids - Welldana Innocare and two years after Alcyon. Both companies provide technological aids to nursing homes, hospitals and the private. We thus contribute to a better everyday life for citizens and relatives, as well as to streamlining the public's duty of care. Both companies operate with independent organization. Visit website here here
  • 2014 - Welldana phases out the printed catalog
    The printed catalog is being phased out in favor of a more dynamically updated and digital online catalog
  • 2010 - Welldana opens B2B Webshop
    ÅOpening of B2B Webshop with sale of the entire range. The webshop is open around the clock, always updated and provides better product information.
  • 2008 - Welldana acquires Bayrol Scandinavia
    Welldana takes over the distribution of Bayrol chemistry and chemistry management in Denmark, Sweden, Norway and Finland
  • 2005 - Welldana A/S is founded
    VWe have evolved from being a traditional wholesaler who supplied goods to the market, to a modern business partner providing multi-level business support.
  • 2004 - The company moves to Esbjerg
    Welldana is now owned by two active owners and a passive investor and now focuses the business on the wholesale function.
  • 1990 - We supply 100 dealers
    Several dealers throughout the Scandinavian region become part of our pool, spa and sauna network every year
  • 1987 - The company is established in Oksbøl
    The company is established in Oksbøl and is owned by two active shareholders and a passive investor.